'The Grocer' reveals how Britain likes its eggs

'The Grocer' reveals how Britain likes its eggs

Shoppers want their eggs to come with more than a kiss these days, as our research shows. We’ve cracked open consumer attitudes to eggs to reveal that assurances on Britishness, food safety, animal welfare and quality are of growing importance. So how does Britain like its eggs in 2022?

This research was commissioned by The Grocer and carried out by Lumina Intelligence independently from the British Egg Industry Council.

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